By: Sarah Johnson
This week’s roundup is all about public relations.
How to get more press
We all want more press, but how do we find it? Mashable provides some good tips on where to connect with journalists and how to get journalists to tell your story. In addition to the recommendations on places to connect, professional firms should also look at social networks like twitter and linkedIn. Many reporters and editors spend time in these forums and often put out requests to their networks.
Pitching Guest Blog Posts
Whether you blog or not, guest blogging can be a great way to build awareness. Similar to publishing articles in journals and magazines, it also helps you build credibility. If you aren’t including guest blogging in your PR strategy, you should. Aman Basanti of Ageofmarketing.com provides 4 tips for pitching guest posts on problogger.