Is Your Firm like the Hunger Games?

Guest Post by Sandra Wiley I have been intrigued by the storyline in the recent blockbuster book and movie “The Hunger Games” since my daughter was tasked with reading it in the summer of 2010 before she entered her freshman year at Kansas State University.  The University asked each Freshman to read the book so…

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3 Easy Ways to Get More From Your Marketing

This post originally appeared on Accounting Tomorrow, where Inovautus Consulting regularly contributes articles on marketing and sales for accounting firms. Marketing and sales are time-consuming but necessary to getting more business. For most CPAs with whom I work, time is always a challenge. Most think doing more is the answer, but not always. Instead, I focus on how…

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