Archive for April 2014
Post-Tax Disconnection
Many tax professionals this time of year are taking some well-deserved time off after yet another grueling compressed tax season. Perhaps it’s time for the bones and muscles to join forces with the mind and eyes, sliding off to a sunny beach somewhere on the planet or just staying home gardening and catching up on…
Read MoreImportant Messaging? Test It!
Guest Post by Craig Baldwin, Co-Founder of Sqrl. Craig is now Partnerships Director at Losant. As a marketer, I’m obsessed with two things: the message of our company and the testing of said message. At the end of the day, that’s the core of every marketing department in the history of the world. The message…
Read MoreAre You in Control of Your Communications?
If by traveling in a time machine all that you evaluated when you got out of the contraption were the communication techniques and abilities used in that time period, I suspect you would have a fast-track to getting a grip on what that particular point in time was all about. From the cave men and…
Read MoreLike a Tiny Blade of Grass in a Great Big Field
By Rob Nance, Director of Content Marketing & Consulting Services at Inovautus Consulting Accountants have generally commented to me here of late that their clients seem to be “doing better” and those that were “in trouble” are now “hanging on.” Yes, that’s an ugly sea of quotation marks, but that’s how people tend to say them.…
Read MoreLinkedIn Removes Products & Services Tab from Company Pages
On March 25th, LinkedIn announced it will be removing the product and service tabs from all LinkedIn Company pages effective April 14th. I have some pretty strong feeling against this. I know a lot of companies that have put a great deal of time and energy into building out these pages and requesting recommendations from…
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