About Inovautus
Inovautus Consulting was founded on the belief that effective marketing strategy and execution, combined with acquiring and retaining the right key talent, is the foundation for growing public accounting firms. Our work with accounting firms keeps us sharp and on our toes, creating measurable improvements for our clients.
Our Mission is to Help Firms and Professionals Grow Faster and in the Right Direction.
We keep our commitments to each other and our clients.
We promote growth, collaboration, transparency, and initiative.
We hold each other accountable.
Our Commitment to Diversity & Inclusion
Our mission and values holistically complement our commitment to diversity. At Inovautus, we firmly believe that in order to innovate, we must hold space for multiple approaches and points of view. We know that without diversity of thought, ideas become stale, progress stagnates, and innovation stalls. We embrace an inclusive culture and together we actively pursue opportunities to grow, change, and continually address the value of diversity both at home and abroad.
What We Do
Inovautus Consulting believes that growth is attained by doing, not just by talking and planning. That's why we focus on bringing you practical ideas that can be executed and will work with you to fully implement our recommendations.
Our practical, team approach has proven to be very successful across our client base. We are to be counted upon – the same way you count on your key employees. Our consultants and support staff have extensive experience working specifically with accounting firms, which helps us to understand your firm's culture and ultimate goals.
In 2011, Sarah Johnson Dobek decided to translate her passion for the profession and entrepreneurial spirit into a business development consulting firm with a mission to help accounting firms grow faster and in the right direction. We proudly represent and provide for a full range of accounting firms and work hard to stay on top of trends, while integrating best practices with practical application. Sarah is a top influencer in the accounting profession, having been named a “Top 100 Most Influential Person” seven times by Accounting Today and a “Top 20 Under 40 Vendor” three times by CPA Practice Advisor. All of our business development consultants have worked inside accounting firms as marketing professionals with a seat at the leadership table.
On top of our passion for the accounting profession, our consultants have experience in all elements of the CPA firm value chain, having worked in small accounting firms, middle market firms, and Big 4. We look beyond the marketing and sales function with an understanding that practice management, HR, operations and other functions can impact the way in which a CPA firm grows. Drawing from our experience as former marketing directors of CPA firms and as vendors and consultants to the profession, we empower our clients to become drivers of growth, not just in part but as a whole culture.
Today, in a market saturated with great thinkers, Inovautus Consulting stands out as a professional service and marketing for accounting firm that thrives in execution. We craft our growth plans with a strategic CMO/CGO perspective and then leverage our combined in-house and consulting marketing experience to help accounting firms execute on growth objectives.
We understand that personal attention and responsiveness are very important to our clients. Because we are a virtual firm, we have the technology and discipline necessary to scale our teams and maintain communication with clients throughout the natural cycles of firm growth. Our practical, team approach has proven to be very successful across our client base. We want you to count on us – the same way you count on your key employees.
Latest insights
Practical Ideas for Growth
Tailored Solutions: Why Accounting Firms Need Customized Marketing Strategies
In the highly competitive accounting world, where every firm boasts its unique blend of talent, expertise, and solutions, the one-size-fits-all…
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Building a Trustworthy Brand: Essential Strategies for CPAs
By: Chad Person In professional services, Certified Public Accountants (CPAs) stand out as some of the most trusted advisors for…
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Recognizing Traits of Effective Thought Leaders
By: Sarah Dobek Developing and nurturing thought leaders in your accounting firm is necessary to stand out and compete. Thought…
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