Like leaves on a tree, there are just as many training programs out there. But what kind of training do you really need? What would most benefit your accounting firm?
LinkedIn is today’s top social network for professionals. With more than 100 million members, including Fortune 500 executives, LinkedIn is a key tool that helps professionals build visibility and differentiate themselves and their businesses online.
Our LinkedIn training programs will teach you how to use LinkedIn to engage with your contacts in a way that will support your business objectives. Our training dives deep into LinkedIn to go well beyond basic education. We show you how to achieve success based on our direct experience and coaching of more than 200 professionals. We take you through common scenarios and show you how to handle them, show you how to use applications and which ones will bring you the most success based on your goals and give you the tools to succeed.
Social Media Workshop
Interested in learning and using Social Media to grow your business, recruit candidates or build your career? This session will be a live workshop focused on helping you put social media into action. This workshop will introduce you to the most popular social media platforms for CPA firms, show you common ways social media is being integrated into everyday marketing, business development and recruiting, discuss best practices in implementing social media across the firm, and address the key things you should be communicating and expecting from employees and your marketing department around social media. This session will also include live breakouts and interaction, a facilitated roundtable to discuss your toughest questions as well as learn from each other, and an action plan you can take back to the office.
Marketing & Sales Workshop
Growth today is about more than just marketing or selling. It requires a 360 degree look at your organization. In this workshop you will learn about the key components to building and growing a practice and what high performing firms do that others don’t. You will be introduced the range of tools that are available and discuss how to select the initiatives that will be the most impactful towards your growth and identify ways to blend various tactics to build a sustainable brand in the business community. This workshop will be interactive. This session will also include live breakouts and interaction, a facilitated roundtable to discuss your toughest questions as well as learn from each other, and an action plan you can take back to the office.