The CPAs Guide to Refining Content

If you’ve been following us for a while, you’ve probably read a lot about how to develop content in your accounting firm. We’ve written over a dozen pieces on how to initiate and support content marketing, but we haven’t yet … Continued

Inovautus Spotlight on Practice Groups

Establishing a practice group is a great way for an accounting firm to concentrate skills toward a niche, present a cohesive go to market strategy, and boost marketability. Practice groups leverage specialized knowledge and experience, allow for collaboration and cross-selling, … Continued

How Project Management Software Can Improve Your Efficiency

Growing faster and in the right direction means embracing new approaches. Managing and prioritizing the tasks associated with these initiatives can become a jumbled to-do list quicker than you can say, Jack Robinson, if you’re not leaning into workflow software. … Continued

Spotlight on LBMC and Client Experience

Client experience is something that many accounting firms and marketing professionals are talking about, but very few can explain. In a 2010 Huffington Post article[1], CEO and founder of Zappos, Tony Hsieh wrote about how the new and (somewhat) improved … Continued

GRIT for CPAs

Upon entering the K-8 school that two of my three children currently attend, one of the first things you will notice is a glass case that is dedicated to the idea of a Growth Mindset. Over 30 years ago, professor … Continued

Inovautus Spotlight on CRM: Not Surviving, Thriving!

Selecting and implementing a Contact Relationship Management (CRM) system can be both an exciting opportunity and an overwhelming prospect that can fray the nerves of even the most seasoned marketing professional. At Inovautus, we believe CRM is for everyone and … Continued