How to Give Proper Attribution to Internet Content

As more accounting firms move toward developing their own content, the question of how to properly cite or attribute content sources has become a hot topic. Mishandling copyrighted information is easily avoidable – simply go back to the basics.   … Continued

New LinkedIn Changes & What They Mean for CPAs

Over the past few weeks, LinkedIn users have been logging in to find a completely new look and feel. With the launch of a new design interface, LinkedIn is streamlining the user experience and making it much easier to navigate … Continued

Using Hashtags on LinkedIn…Yes, They’re Back!

At Inovautus, we love helping our clients learn how to engage with and leverage their networks through social media platforms. We often promote LinkedIn as a preferred tool because of its ability to help professionals build visibility and differentiate themselves … Continued

Using Content Marketing to Amplify Your Niche Strategy

Niches, segments, practice groups – no matter what you call it, specialization is a strategy that most accounting firms use to encourage growth. Accounting firms have varying degrees of investment into this strategy – some simply claim a niche, while … Continued

5 Tips for Generating Content

    Content is at the center of most accounting firm marketing today, but developing ideas for what your target audience might find relevant can often be a challenge. Below are 5 tips for where to find great content ideas. 1. Mine … Continued

The Value of Press: A Case Study for Press Releases

The Challenge Many accounting firms struggle with gaining visibility in the marketplaces they serve. Firms often turn to advertising and promotional items to ‘market’, but these efforts don’t always produce great results.  Most accounting firms struggle to identify what, where … Continued