New LinkedIn Changes & What They Mean for CPAs

Over the past few weeks, LinkedIn users have been logging in to find a completely new look and feel. With the launch of a new design interface, LinkedIn is streamlining the user experience and making it much easier to navigate … Continued

Inovautus Spotlight on CRM: Not Surviving, Thriving!

Selecting and implementing a Contact Relationship Management (CRM) system can be both an exciting opportunity and an overwhelming prospect that can fray the nerves of even the most seasoned marketing professional. At Inovautus, we believe CRM is for everyone and … Continued

2017 Accounting Firm Growth Trends & Predictions

Inovautus Consulting has made a tradition of sharing an annual growth trends and prediction report based on what our team has seen and heard in accounting firms across the US. In 2016 we shared several observations and possible predictions; let’s … Continued

Building Next-Gen Referral Networks

Referral relationships are like gold in accounting firms.  These networks can be a source of new business, a barometer for gauging marketplace trends and a sounding board for personal and firm growth.  For staff or newer managers and partners, building … Continued

Using Content Marketing to Amplify Your Niche Strategy

Niches, segments, practice groups – no matter what you call it, specialization is a strategy that most accounting firms use to encourage growth. Accounting firms have varying degrees of investment into this strategy – some simply claim a niche, while … Continued