Inovautus Spotlight on CRM: Not Surviving, Thriving!

Selecting and implementing a Contact Relationship Management (CRM) system can be both an exciting opportunity and an overwhelming prospect that can fray the nerves of even the most seasoned marketing professional. At Inovautus, we believe CRM is for everyone and … Continued

Using Content Marketing to Amplify Your Niche Strategy

Niches, segments, practice groups – no matter what you call it, specialization is a strategy that most accounting firms use to encourage growth. Accounting firms have varying degrees of investment into this strategy – some simply claim a niche, while … Continued

What Does Marketing Success Really Look Like?

I think there is a very large misconception around what defines a successful marketing program or initiative. We focus so much on the ROI number that we forget to look at the many other factors that impact growth in the … Continued

A Case Study on Event ROI

The Challenge   Like many of the firms we have worked with, we had one particular client that hosted a lot of events. Events are a core part of marketing; they provide an opportunity to engage with prospects and position … Continued

Designing Pipeline Meetings that Build Your Firm’s Growth Culture

There are many ways to keep marketing and business development top-of-mind in your firm, including reinforcing a consistent brand message, issuing performance measures related to marketing activities, and providing business development training. One effective tool for developing a growth culture … Continued