Benjamin Franklin said, “in this world nothing can be said to be certain, except death and taxes”, and the same goes for tax season. For marketing professionals, tax season is usually the time of year when requests, and the flow … Continued
The first week of January is prime time for re-evaluating your resolutions for the year. Perhaps you’re like me and that commitment to go to the gym every.single.day. is suddenly looking a little less feasible. (I might have bitten off … Continued
November is the most popular time of year to reflect on the things that makes us thankful. At Inovautus, we are incredibly thankful for our clients and the peers who share our passion for CPAs. And while I could write … Continued
Growing faster and in the right direction means embracing new approaches. Managing and prioritizing the tasks associated with these initiatives can become a jumbled to-do list quicker than you can say, Jack Robinson, if you’re not leaning into workflow software. … Continued
When to Hire a Marketing ProfessionalOne of the more common questions I have received is, “When is the right time to hire a marketing professional?” When I talk with partners about adding a marketing professional to their team, I often evaluate their firm in the … Continued
6 Ways to Improve Your Landing PagesLanding Pages are an important part of any online strategy. Geared at getting a visitor to take a very specific action, landing page strategy and optimization can help your accounting firm generate leads. The best places to use landing pages … Continued
How to Give Proper Attribution to Internet ContentAs more accounting firms move toward developing their own content, the question of how to properly cite or attribute content sources has become a hot topic. Mishandling copyrighted information is easily avoidable – simply go back to the basics. … Continued
Create Account Plans to Save Clients and Win New BusinessWe often introduce the concept of account planning to CPA firms who want to take a more proactive approach to marketing. Account planning describes a process for collecting and sharing client and prospect information in a methodical fashion that can … Continued
2017 Accounting Firm Growth Trends & PredictionsInovautus Consulting has made a tradition of sharing an annual growth trends and prediction report based on what our team has seen and heard in accounting firms across the US. In 2016 we shared several observations and possible predictions; let’s … Continued
Inovautus Spotlight: Using Technology to Assist in Proposal DevelopmentDeveloping a proposal or Request for Proposal (RFP) can be a challenge considering all the components that are necessary to produce a comprehensive and accurate document. Add to this the fact that many people in your organization need to weigh in … Continued
