Using Hashtags on LinkedIn…Yes, They’re Back!

At Inovautus, we love helping our clients learn how to engage with and leverage their networks through social media platforms. We often promote LinkedIn as a preferred tool because of its ability to help professionals build visibility and differentiate themselves … Continued

Building Next-Gen Referral Networks

Referral relationships are like gold in accounting firms.  These networks can be a source of new business, a barometer for gauging marketplace trends and a sounding board for personal and firm growth.  For staff or newer managers and partners, building … Continued

3 Ways to Grow Your Prospect List

Prospects are one of the greatest keys to increasing revenue but unfortunately, many accounting firms are struggling to grow their prospect lists. Oftentimes, this struggle comes from not knowing how to grow a prospect base in a way that generates … Continued

Jumpstarting Your Networking Efforts

For many of our accounting firm clients, September and October can be as crazy a “busy season” as January through April.  The fact is, almost every partner, principal or manager experiences several busy seasons per year, which often causes them … Continued

Leverage Your Marketing Activities

As accounting firms prioritize growth and marketing, many are expanding their marketing programs and increasing the time spent on strategic networking, content creation and developing packaged service offerings. While most partners understand the benefits of ramping up marketing efforts, many … Continued

Acting as a Growth Coach in Your Firm

As accounting firm partners and managers feel increasing pressure to bring in new clients, they often seek help, turning to the marketing professionals and rainmakers in their firm for support.  With such a tight integration between marketing and business development, … Continued