How to Give Proper Attribution to Internet Content

As more accounting firms move toward developing their own content, the question of how to properly cite or attribute content sources has become a hot topic. Mishandling copyrighted information is easily avoidable – simply go back to the basics.   … Continued

New LinkedIn Changes & What They Mean for CPAs

Over the past few weeks, LinkedIn users have been logging in to find a completely new look and feel. With the launch of a new design interface, LinkedIn is streamlining the user experience and making it much easier to navigate … Continued

Using Hashtags on LinkedIn…Yes, They’re Back!

At Inovautus, we love helping our clients learn how to engage with and leverage their networks through social media platforms. We often promote LinkedIn as a preferred tool because of its ability to help professionals build visibility and differentiate themselves … Continued

A Case Study on Social Media Advertising

Challenge For many companies, growing a social media presence can be difficult. For wealth management firms, it can be even more challenging because of the compliance guidelines that must be followed. While most companies tend to shy away from Twitter … Continued

6 Tips for Content Development in Your Accounting Firm

Original content development is a central part of most accounting firm marketing plans today. Whether your firm is a seasoned pro or just starting to develop content, here are 6 tips for original content development within your firm. Make participation … Continued

2014 Social CPAs Survey2014 Social CPAs Survey Is Open

We help bring social media insights to accounting firms, state CPA societies and those that serve the public accounting profession. We also regularly speak and train on social media. We have partnered with Social CPAs to bring our experience working in social … Continued

Build Your Talent Pool

Regardless of firm size, recruiting is absolutely one of the top challenges that CPA firms face today. Recruiting in the current business climate isn’t as simple as dialing for dollars; sadly, there are literally not enough candidates (existing within the … Continued

How to Better Target Your Messages on LinkedIn

Did you know that LinkedIn now gives you several tools to better target your posts? If you have a large practice and multiple offices or very active niches, targeting your message can be critical to managing your flow of relevant … Continued