Important Messaging? Test It!

As a marketer I’m obsessed with two things: the message of our company and the testing of said message. At the end of the day, that’s the core of every marketing department in the history of the world. The message … Continued

Like a Tiny Blade of Grass in a Great Big Field

By Rob Nance, Director of Content Marketing & Consulting Services at Inovautus Consulting Accountants have generally commented to me here of late that their clients seem to be “doing better” and those that were “in trouble” are now “hanging on.” Yes, … Continued

How to Use LinkedIn & Twitter

Getting your message into the marketplace is an important part of any marketing plan. Today, there are many channels that can help you do this. Social media is an important part of the marketing mix. It helps get you in … Continued

5 Tools To Boost Your Social Media Productivity

Managing your social media accounts may not be difficult, but it certainly is time-consuming. In order to stay at the forefront of people’s minds, you need be posting consistently, responding to messages, and inserting yourself in relevant conversations. To save … Continued

4 Best Practices for Social Media Sharing

I often get asked questions about how frequently you should post to your social networks, when you should post and what gets posted to which network. All of it really depends on your strategy, purpose and network. However, there are … Continued

How to Write a Blog Post in 20 Minutes or Less

This post originally appeared on Accounting Today, where Inovautus Consulting regularly contributes articles on marketing and sales for accounting firms. Let’s face it, blogging takes time. Whether your blog generates revenue or is simply a marketing tool for your business, all bloggers could use … Continued