2014 Social CPAs Survey2014 Social CPAs Survey Is Open

We help bring social media insights to accounting firms, state CPA societies and those that serve the public accounting profession. We also regularly speak and train on social media. We have partnered with Social CPAs to bring our experience working in social … Continued

Build Your Talent Pool

Regardless of firm size, recruiting is absolutely one of the top challenges that CPA firms face today. Recruiting in the current business climate isn’t as simple as dialing for dollars; sadly, there are literally not enough candidates (existing within the … Continued

How to Better Target Your Messages on LinkedIn

Did you know that LinkedIn now gives you several tools to better target your posts? If you have a large practice and multiple offices or very active niches, targeting your message can be critical to managing your flow of relevant … Continued

Important Messaging? Test It!

As a marketer I’m obsessed with two things: the message of our company and the testing of said message. At the end of the day, that’s the core of every marketing department in the history of the world. The message … Continued

Like a Tiny Blade of Grass in a Great Big Field

By Rob Nance, Director of Content Marketing & Consulting Services at Inovautus Consulting Accountants have generally commented to me here of late that their clients seem to be “doing better” and those that were “in trouble” are now “hanging on.” Yes, … Continued

How to Use LinkedIn & Twitter

Getting your message into the marketplace is an important part of any marketing plan. Today, there are many channels that can help you do this. Social media is an important part of the marketing mix. It helps get you in … Continued