3 Ways to Grow Your Prospect List

Prospects are one of the greatest keys to increasing revenue but unfortunately, many accounting firms are struggling to grow their prospect lists. Oftentimes, this struggle comes from not knowing how to grow a prospect base in a way that generates … Continued

Website 101 for Accounting Firms

As digital marketing evolves for the accounting profession, we hear more and more firms shouting, “We need a new website!”  Without question, a firm’s website is an important tool in the digital marketing mix, along with social media, webcasts and … Continued

What to do when your website gets hacked

This weekend, the server my website resides on got hacked. Let me tell you, it was not a fun experience. As much as I have worked with websites, this was the first time this ever happened to me.  I learned … Continued

How to get started with QR codes

This post originally appeared on Accounting Tomorrow, where Inovautus Consulting regularly contributes articles on marketing and sales for accounting firms. You have likely seen square bar codes appearing on ads, catalogs and magazines everywhere. But what are they and what … Continued

Google Analytics Changes

If you are a google analytics user, you will be happy to know that Google has opened up their new features to everyone. Below are some quick highlights and tips on applying these tools for your firm. Create Custom Dashboards … Continued