Website
Why Should Accounting Firms Implement Google Analytics 4 by June 30?
If you’re responsible for tracking and measuring Google Analytics for your accounting firm’s website, you’ve undoubtedly heard about the search engine transitioning from its Universal Analytics (UA) platform to Google Analytics 4 (GA4) on July 1, 2023. While that’s one year away, it’s important to make the switch before June 30, 2022. Why Switch…
Read More.CPA Domain Insights
There has been quite a bit of turmoil ever since the AICPA and CPA.com announced the launch of .cpa, a restricted internet domain exclusively for the CPA profession. There are a lot of questions, particularly around search engine optimization, that no one seems to have the answers to. No matter how many experts weigh in, webinars are attended, or FAQs are…
Read More3 Quick SEO Tips for Every Marketer
Search Engine Optimization (SEO) isn’t going out of style anytime soon. Some marketers try to ignore it, like the fanny pack, but it’s too beneficial to turn a blind eye. We get it, SEO is overwhelming and complicated, which is why we tell most of our clients who are redesigning their website or overhauling their…
Read MoreWebsite 101 for Accounting Firms
As digital marketing evolves for the accounting profession, we hear more and more firms shouting, “We need a new website!” Without question, a firm’s website is an important tool in the digital marketing mix, along with social media, webcasts, and video. Whether your firm is ready to build a completely new site or you are…
Read MoreTwitter Inforgraphics, Top Technologies for marketers & Chris Brogran on Creating Trust
Here are this weeks favorite must read and watch posts. 10 Interesting Twitter Infographics Here are some udpated statistics on twitter in a fun and engaging infographic. My favorite part? Twitter Psycology. Some interesting insights into behavior. 8 Technologies Marketers Should Know About This is a great overview of some of the top technologies…
Read MoreWhat to do when your website gets hacked
This weekend, the server my website resides on got hacked. Let me tell you, it was not a fun experience. As much as I have worked with websites, this was the first time this ever happened to me. I learned quite alot. Here are a two important lessons from my experience. 1. The Customer Service…
Read MoreHow to get started with QR codes
This post originally appeared on Accounting Tomorrow, where Inovautus Consulting regularly contributes articles on marketing and sales for accounting firms. You have likely seen square bar codes appearing on ads, catalogs and magazines everywhere. But what are they and what purpose do they serve? They are called QR codes, or quick response codes. A QR…
Read MoreMeasuring Your Marketing and Sales Activities: Website Effectiveness
Here is the first of multiple posts on how to measure your marketing and sales activities and what any accounting, law or financial service firm should keep in mind. This week’s post is focused your websites. Your website should be one of the easiest things to measure and benchmark, assuming you have analytics. If you…
Read MoreGoogle Analytics Changes
If you are a google analytics user, you will be happy to know that Google has opened up their new features to everyone. Below are some quick highlights and tips on applying these tools for your firm. Create Custom Dashboards Google analytics now allows you to create custom dashboards. This means that you not only…
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