Inovautus Consulting regularly writes and contributes insightful ideas to associations, societies and publications. Below area a list of our more recent contributions.
Inbound Marketing Basics for Accounting Firms
Individual selling is important, but there is only so much time each person has to identify, build, and pursue opportunities – even if those opportunities are coming from referrals. Learn how to use inbound marketing to convert traffic to leads and leads to sales. Read More
How to Launch a Content Marketing Strategy
What if you could build a program or process that brought potential clients to you, distinguished you and allowed you to bill for premium services? Content marketing can do all of the above and more when executed with forethought and attention to best practices. Before you write this off, consider that content marketing is more than a one off article or white paper. Find out what you need to know to do this correctly to generate results for your firm. Read More
Tapping into the Power of LinkedIn
LinkedIn is more than just a database. In less than 10 years, it has become the largest professional networks in the world. With more than 175 Million global members and over 100,000 CPAs online, it can’t be ignored. Find out what you should be doing to tap into the power of LinkedIn for your firm. Read More
Hiring and Integrating Marketing & Sales Talent
Which comes first? Marketing or Business Development? How do you descide if your firm is ready? This article will discuss how to evaluate your needs, common pitfalls firms run into that can derail their efforts and keys to success.
We all know that good marketing leads to more business, but how many firms effectively measure their efforts? Not as many as one would think. Most firms struggle to measure the impact of their current marketing strategy or business development efforts to see if it spurs growth.
How to turn your social network into revenue for your firm
Social networking has hit the world like a storm. Its force and impact have changed how we communicate. Social networking can help generate revenue for your firm and we will explore exactly how to do this and how one firm generated over a half million dollars in business from their efforts. Read More
Following a web generated Lead
Many professional firms take the leap into website marketing, but don’t take the time to evaluate their process for developing the leads that ensure. This article explores the process for developing we generated leads. Read More