Sarah Johnson Dobek

Sarah Johnson Dobek is president and founder of Inovautus Consulting, a national consulting firm that develops strategies, programs, and training designed to help accounting firms grow faster and in the right direction.

Sarah and her team work with firms to assess their growth goals and execute practical marketing and business development plans. With her unique background in operations, human resources, practice management, and marketing, Sarah delivers insightful, practical advice that guides organizations down the right path toward achieving the growth they desire. Sarah’s ability to understand where an organization is starting from, coupled with her disciplined approach to best practices, drives results for firms and helps them to evolve.

Prior to forming Inovautus, Sarah was the Director of Marketing for a Chicago-based accounting firm and the Director of Consulting Services at PDI Global, where she learned the nuts and bolts of public accounting firms and the importance of aligning marketing, people, and practice management strategies to achieve growth.

Having been named a “Top 100 Most Influential Person” ten times by Accounting Today and a “Top 20 Under 40 Vendor” three times by CPA Practice Advisor, Sarah is without a doubt glued into the profession. Living and breathing her passion, she is also a member and former board member of the Association for Accounting Marketing (AAM), past president and member of the CPA Consultants Alliance, and president of CPAsNET, an internationally affiliated association.

• Sarah is an outdoor enthusiast. When she's not in the office, you can find her skiing, camping, golfing, hiking or just enjoying her backyard.
• She has a deep passion for cooking and enjoys canning and freezing her home-grown organic vegetables.
• One day, Sarah would love to teach at the University level and compete in the U.S. Senior Women's Amateur Championship.

Sarah believes in the power of the written word. She loves reading business books on everything from leadership to marketing, sales, culture, innovation, and more. On vacation, she often reaches for the latest historical fiction or thriller.

Sarah is a sought-after speaker for conferences, partner meetings, and professional service associations and societies. Her thought leadership appears throughout the profession through articles, podcasts, and videos in Accounting Today, CPA Society publications, the AICPA Journal, CPA Practice Advisor, Growth Strategies, and more.