Measuring your marketing and sales activities

We all know that good marketing leads to more business, but how many firms actually effectively measure their efforts? Not as many as you would think. I am often asked what firms should be measuring. You can measure just about anything, but who has time for that? Over the next few weeks, I will be writing a series of posts that will cover what professional firms should be measuring and suggestions for how to measure their activities. These recommendations will all be aimed at helping you understand how effective your current marketing or business development activities are and provide you with some insights on how to interpret the information so you continue to move your firm forward. Topics I will be covering include:

Website

Social Media

Lead Generation

Digital Communications

Advertising

Sales

Client Loyalty & Satisfaction

Have a specific topic you want to see covered? Please suggest one below in the comments section and I will work to incorporate those into the upcoming posts.