Posts Tagged ‘Rob Nance’
Should Santa Claus Be In Congress?
Last Saturday I was outside in the front yard when the mail truck pulled up to the box. I walked over and greeted the woman who brings the mail and as she handed me a small box from Amazon she commented about how she’s had far more parcels to deliver this Christmas season than ever…
Read MoreThere Is A Season: Test! Test! Test!
Many common statements abound in business, ones which we can all agreed upon. For instance, “the check is in the mail” and “the system conversion will be quick, painless and without problems” aren’t always truthful or accurate declarations. Neither is “the egg salad that’s been sitting out in the break room all day is okay…
Read MoreGiving Thanks in America’s Business World
When we look at our business and work lives, there are countless things for which to be thankful on this Thanksgiving Day. Certainly, marked on the “thankful” list is the ability and intelligence to perform our jobs. There’s the opportunity to have the job, too. Our co-workers, business associates, work conditions, etc., all enter into…
Read MoreIs Your Accounting Firm Better Than Average?
How are accounting firm marketing budgets being spent these days? In the most recent Association for Accounting Marketing (AAM) Growth Strategies magazine (for members), there’s a very compelling breakout titled Top 5 Spending Categories: High-Growth Firms vs. Average Firms. I won’t give away the farm, spill the beans or let the cat out of the bag…
Read MoreThe Balancing Act of Stepping Up the Ladder One Rung at a Time
When I worked for a public accounting firm, the culture was such that work/life balance was a given. Naturally, during busy season there were some evening hours and Saturdays, but it was never the killer hours that you hear about (or you may have experienced) at Big Four firms. No question, there are a lot…
Read MoreYou’re Checking My Credit History Before You Hire Me?!?
Should a job candidate’s credit history be a factor in hiring decisions? A sizable percentage of respondents in an informal poll of Columbus Business First readers indicates a “yes” vote. I speculate that the accounting profession would weigh in with an even higher number. One school of thought as it relates to jobs within the accounting…
Read MoreAre You Delivering on the Customer Service Promise?
Every business has a long list of business obstacles – it’s the nature of the beast. Most are solid walls built of brick or drywall that you have to hammer through on a regular basis. On this list you’ve got: competitors, staffing and the labor pool, market forces, changing technology, security breaches, bad coffee in…
Read MoreP.R. Time Flying Over Us, Leaving Its Shadow Behind
The Mobile Marketing Association reports that 90 percent of all texts are read within three minutes. How can a person possibly focus on anything and do it well when the eyes and brain are regularly interrupted by these pesky text messages? This opinion is definitely shared by countless accounting firm partners, let me tell ‘ya.…
Read MoreMarketing Budgets: What to Save, What to Ax
When revenues are down, businesses usually slash marketing budgets first, right? Marketers fight for those budgets, knowing they need firepower to keep the almighty market share slice intact. Has this been a challenge at your public accounting firm or company? If you’re an accounting firm marketer, I know I’m preaching to the choir, so to…
Read MoreAct Like a Boss, Speak Like a Boss
The other night at a Minor League baseball game my teenage son was complaining to me about one of his teachers. This led to a discussion about the “bosses” that everyone has in their lives. We talked about how we all have bosses in varying degrees, whether it’s teachers, the police department, the boss at…
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