Now that everyone has access to creating their own website, blog, and social media outposts, consumers and clients have the opportunity to do their own research when it comes to making purchasing decisions. This means that companies and firms need to step up their content marketing game in order to be competitive with the changing landscape.
According to the Content Marketing Institute, content marketing is defined as, “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
Content marketing can take the form of anything, from written blog posts and infographics to videos, podcasts, tweets, and status updates. What’s important here is that the content is well thought-out, factual, interesting, and compelling for your audience. To help you get started, here are five posts you can read to boost your content marketing efforts and grow your audience.
Part of the reason many people don’t get involved with content marketing is that they’re worried about the time it will take out of their busy lives. Content marketing doesn’t have to take up all your time, in fact you can make a resolution to write one blog post per week and only spend 20 minutes on it. This article shows you how.
Another concern of busy professionals when it comes to content is that they will run out of topic ideas to write about or they will cover the same things that their competitors are covering. Get yourself out of the content rut by considering what you can add to the conversation that’s new and different. Plus, try the unique tip in this article to generate even more ideas.
Now that you’ve figured out how to write excellent content, it’s time to publish and promote it. After all, if no one knows you’ve written it, they won’t know where to find it. Follow these five tips to get your content in front of the right eyes.
When you’ve spent time and energy on content, you don’t want it to be a one-time shot into the online world. Instead, consider using these 19 tips to get more out of your pieces of content, while testing out new types of content like sharing them in newsletters or creating Slideshare presentations.
Creating compelling content is just the beginning. Consider content marketing a part of your new business process and make sure the rest of the process is tight and polished so that you can secure new business leads. Inbound marketing can help you with this, just make sure you’re following these five steps to make the most of your website, content, and the traffic it generates.