Deanna Herr
Marketing Specialist

Deanna Herr
Marketing Specialist
720.832.0088
dherr@inovautus.com
Deanna Herr is a Marketing Specialist at Inovautus Consulting, where she helps accounting firms strengthen their brand presence, communicate their value, and forge lasting audience connections. With more than four years of marketing experience spanning professional services, hospitality, and technology, Deanna brings a versatile, strategic mindset to every project she takes on.
She specializes in strategic planning, content creation and brand development, and excels in collaborative settings where creative ideas evolve into impactful results. Deanna has led multi-channel campaigns, organized high-impact events, and executed marketing strategies that align with business goals and boost client engagement. Her ability to bring creativity and clarity to complex messaging makes her a trusted partner for firms looking to grow.
Deanna earned a Bachelor of Science in Business Administration with a specialization in Marketing from Bowling Green State University.
- A lifelong book lover, Deanna has been passionate about reading since childhood—starting with Magic Tree House: Mummies in the Morning. Today, she challenges herself to read over 50 books each year and is always on the lookout for her next favorite story.
- An athlete and performer, Deanna grew up playing volleyball and softball and was active in color guard through high school and college. She now gives back to the activity by coaching two local high school color guard teams and continues to perform whenever she can.
A passionate traveler, Deanna is always eager to explore new places and cultures. Her next big adventure: an international journey through Italy, Turkey, and Greece—three countries at the top of her bucket list.
Q + A With Deanna
Through targeted marketing strategies, to elevate brand recognition, optimize messaging, and build lasting connections with their audiences.
I had the opportunity to build the foundation of a marketing department for a company that previously had no formal marketing structure. I developed and implemented a comprehensive social media strategy that significantly enhanced the company’s brand visibility and audience engagement. By creating consistent, meaningful content tailored to the company’s core values and audience interests, we saw measurable growth in brand recognition and online presence. The most rewarding aspect of this experience was taking ownership of something from the ground up—transforming an idea into a fully functioning, value-driven marketing function and watching it evolve and make a tangible impact.
I’ve always had a natural ability to connect with people and build relationships—and marketing has given me a way to turn that connection into storytelling. It allows me to take something simple and shape it into something meaningful and impactful. I’m passionate about helping organizations find their voice, refine their message, and grow their brand in a way that resonates deeply with their audience.
The power of storytelling and strategy to shape how people connect with brands. Marketing is where creativity meets data. I love being able to turn insights into impactful campaigns that not only capture attention but to also build long-term engagement.
I love marketing because of its versatility and creativity. It’s not the same job every day. There’s always a new project to tackle, or a graphic to create. Not to mention getting to collaborate with amazing people who are passionate about their work.