Congratulations, you’ve created content for your firm! For most CPA firms, developing content is no small feat. There are multiple steps in the process – identifying the appropriate audience, researching the topic, writing or being interviewed, and finally, distributing the … Continued
Establishing a practice group is a great way for an accounting firm to concentrate skills toward a niche, present a cohesive go to market strategy, and boost marketability. Practice groups leverage specialized knowledge and experience, allow for collaboration and cross-selling, … Continued
We hear it all the time – people leave their managers, managers leave their firms, firms lose talent. This cycle is nothing new, but accepting it as inevitable doesn’t have to be the status quo in your accounting firm. We’ve … Continued
As more and more CPA firms venture into consulting services, they will be faced with the question of how they should expand their non-traditional services. Some of the more common service areas include technology, wealth management and specialized consulting services … Continued
The client experience starts long before a client sits down in your office for their first appointment. One piece of the client experience, and possibly the first impression of your firm, is your office lobby. What message does it convey? … Continued
“This article was originally featured on the CPAsNET website” Often overlooked, job descriptions play an important role in attracting the right candidates. A mediocre job description will send the wrong message and attract the wrong candidate. We work closely with … Continued
Talent retention requires companies to stay ahead of the curve. We all know that sometimes employees leave the people that manage them. What if we could find out what keeps the ones who stay, and then use that information to … Continued
Being interviewed by a journalist can be a daunting task for many accountants. We rarely see CPAs volunteer for an opportunity to sit in the hot seat and answer questions about the firm. We understand this fear and apprehension and … Continued
Growing faster and in the right direction means embracing new approaches. Managing and prioritizing the tasks associated with these initiatives can become a jumbled to-do list quicker than you can say, Jack Robinson, if you’re not leaning into workflow software. … Continued
I often hear from accountants how they don’t always feel like they get the most out of their efforts. Many are past ‘chamber after-hours’ and want more interactions that generate meaningful results. Strong referral relationships always start with a solid … Continued
