How Marketers Can Support DEI in Their Accounting Firms

  Diversity comes in many forms. Race, gender, identity, experience, age, religion, orientation are all areas that are easily homogenized and easily overlooked. When it comes to tackling this topic in accounting firms, diversity, equity, and inclusion (DEI) efforts are … Continued

Accounting Firms Show Commitment to Marketing Amid Crisis

    Accounting firms are reporting an overall commitment to marketing through the COVID-19 crisis, according to our May 2020 Growth Outlook Amid COVID-19 survey. The results were a contrast to recent recessions like the financial crisis in 2008. Differing … Continued

CPA Firms’ Growth Outlook Amid COVID-19

  For CPA firms, growth over the past several years has averaged a 7% increase per year across the board, with high-growth firms often seeing double digits and low growth firms falling below the 7% mark. So, what does growth … Continued

Are Your Vision and Strategy Steering Your Ship?

Now more than ever, your firm’s vision and strategy are being tested. Like a rudder, your firm’s vision and strategy steers the ship in both sound and stormy weather, keeps the focus where it’s needed, and steadfastly moves your firm … Continued

Working With Distractions

This article is third in a series of five. In our first article, Sarah Dobek shared how to lead well in this season of uncertainty. Katie Renelt explored the do’s and don’ts when making the switch from office building to … Continued