Put Your Content to Work Long After You Hit “Stop Recording”A webinar’s real success is measured by more than just attendance. In a previous post, we talked about promoting your accounting firm’s webinar, attracting leads, and converting your audience with continued marketing outreach. Even if you experience some attrition … Continued
5 Steps to Successfully Promote Your Firm’s WebinarYou’ve done the hard work of designing and planning a virtual event. You are likely featuring thought leadership or other great content that highlights your firm’s knowledge and people. Now, it’s time to shift the energy you’ve put into … Continued
.CPA Domain InsightsThere has been quite a bit of turmoil ever since the AICPA and CPA.com announced the launch of .cpa, a restricted internet domain exclusively for the CPA profession. There are a lot of questions, particularly around search engine optimization, that no … Continued
How Marketers Can Support DEI in Their Accounting FirmsDiversity comes in many forms. Race, gender, identity, experience, age, religion, orientation are all areas that are easily homogenized and easily overlooked. When it comes to tackling this topic in accounting firms, diversity, equity, and inclusion (DEI) efforts are … Continued
An Accounting Firm Webinar Is the Ideal Podium for Your SMEAs an advisor, you know you have good content and an audience hungry for your information. But you also have a hurdle: finding a new way to “get in front of” your audience. With person-to-person meetings largely in the rearview, … Continued
Communication Should Be at the Top of Your Reopening StrategyCommunities and states are beginning to reopen their economies under various levels of restriction. As CPA firms consider their reopening strategies and timelines, employee safety is of the utmost importance. Once that is managed, however, the next most critical … Continued
Accounting Firms Show Commitment to Marketing Amid CrisisAccounting firms are reporting an overall commitment to marketing through the COVID-19 crisis, according to our May 2020 Growth Outlook Amid COVID-19 survey. The results were a contrast to recent recessions like the financial crisis in 2008. Differing … Continued
CPA Firms Focused on Advisory More Likely to Come out of COVID-19 AheadBefore COVID-19, CPA firms were trending away from reliance on compliance services toward growing advisory services. As firms addressed the inherent value of CPAs in terms of business strategy and growth and looked to fill the growth revenue stream … Continued
CPA Firms’ Growth Outlook Amid COVID-19For CPA firms, growth over the past several years has averaged a 7% increase per year across the board, with high-growth firms often seeing double digits and low growth firms falling below the 7% mark. So, what does growth … Continued
CPA Profession Is Shaken but Poised for Opportunity Despite COVID-19Most organizations, including accounting firms, are facing a new business environment. The world looks very different than it did earlier this year when many firms were planning their 2020 projects and budgets. Inovautus Consulting, in collaboration with the Association … Continued
