5 Steps to Successfully Promote Your Firm’s Webinar

  You’ve done the hard work of designing and planning a virtual event. You are likely featuring thought leadership or other great content that highlights your firm’s knowledge and people. Now, it’s time to shift the energy you’ve put into … Continued

.CPA Domain Insights

There has been quite a bit of turmoil ever since the AICPA and CPA.com announced the launch of .cpa, a restricted internet domain exclusively for the CPA profession. There are a lot of questions, particularly around search engine optimization, that no … Continued

How Marketers Can Support DEI in Their Accounting Firms

  Diversity comes in many forms. Race, gender, identity, experience, age, religion, orientation are all areas that are easily homogenized and easily overlooked. When it comes to tackling this topic in accounting firms, diversity, equity, and inclusion (DEI) efforts are … Continued

Accounting Firms Show Commitment to Marketing Amid Crisis

    Accounting firms are reporting an overall commitment to marketing through the COVID-19 crisis, according to our May 2020 Growth Outlook Amid COVID-19 survey. The results were a contrast to recent recessions like the financial crisis in 2008. Differing … Continued

CPA Firms’ Growth Outlook Amid COVID-19

  For CPA firms, growth over the past several years has averaged a 7% increase per year across the board, with high-growth firms often seeing double digits and low growth firms falling below the 7% mark. So, what does growth … Continued