Welcome Back, Kari!

  After a two-year hiatus, we are thrilled to welcome Kari (Schott) Bakus back to our Inovautus team! Kari has over 25 years of business-to-business marketing & communications experience. She has spent over 12 years developing and leading growth strategies … Continued

Introducing, Marissa Lew!

We are thrilled to announce a new team member! Marissa Lew expertly assists Sarah Dobek and manages a variety of firm projects…from soup to nuts. She brings to the team a diverse background in marketing, administration, client relations, and executive-level … Continued

Welcome, Katie!

We are pleased to announce a new addition. Katie Renelt joins the Inovautus team and brings with her a healthy dose of experience and enthusiasm.   As a marketing specialist, Katie coordinates and executes internal and external marketing efforts for … Continued

3 Quick SEO Tips for Every Marketer

Search Engine Optimization (SEO) isn’t going out of style anytime soon. Some marketers try to ignore it, like the fanny pack, but it’s too beneficial to turn a blind eye. We get it, SEO is overwhelming and complicated, which is … Continued

How to Identify the Value You Provide to Clients

Have you ever thought about why your clients chose your firm or what keeps them from leaving for a competitor? In working with public accounting firms, we hear various responses to these questions. Some can easily identify the value they … Continued

3 Best Practices for Online Reviews

Historically, referrals have been a great resource for obtaining new clients. This resource is still relevant today, as referrals often come from peers who have identified a need within their client relationships or from clients who are happy with the … Continued

3 Steps to Gathering Client Testimonials

Receiving positive feedback from clients feels good. Small comments can refuel your tank and motivate you to continue to provide great service. What do you do with the compliments you receive? If you aren’t compiling the feedback into a testimonial … Continued