Building Next-Gen Referral Networks

Referral relationships are like gold in accounting firms.  These networks can be a source of new business, a barometer for gauging marketplace trends and a sounding board for personal and firm growth.  For staff or newer managers and partners, building … Continued

Website 101 for Accounting Firms

As digital marketing evolves for the accounting profession, we hear more and more firms shouting, “We need a new website!”  Without question, a firm’s website is an important tool in the digital marketing mix, along with social media, webcasts and … Continued