5 Steps to Successfully Promote Your Firm’s WebinarYou’ve done the hard work of designing and planning a virtual event. You are likely featuring thought leadership or other great content that highlights your firm’s knowledge and people. Now, it’s time to shift the energy you’ve put into … Continued
.CPA Domain InsightsThere has been quite a bit of turmoil ever since the AICPA and CPA.com announced the launch of .cpa, a restricted internet domain exclusively for the CPA profession. There are a lot of questions, particularly around search engine optimization, that no … Continued
An Accounting Firm Webinar Is the Ideal Podium for Your SMEAs an advisor, you know you have good content and an audience hungry for your information. But you also have a hurdle: finding a new way to “get in front of” your audience. With person-to-person meetings largely in the rearview, … Continued
Communication Should Be at the Top of Your Reopening StrategyCommunities and states are beginning to reopen their economies under various levels of restriction. As CPA firms consider their reopening strategies and timelines, employee safety is of the utmost importance. Once that is managed, however, the next most critical … Continued
This article is third in a series of five. In our first article, Sarah Dobek shared how to lead well in this season of uncertainty. Katie Renelt explored the do’s and don’ts when making the switch from office building to … Continued
Preserving business continuity is a challenge – but when your internal processes support an agile workforce, let’s just say an ounce of prevention is worth a pound of cure. In the last article of our remote work series, Marissa Lew … Continued
If you’re just joining us, you might want to go back and read the first three articles in this series on best practices for remote work. If you’re in a position of leadership, Sarah Dobek shares tips from her perspective … Continued
In our previous article, Sarah Dobek advised how leaders should respond and lead through disruption. Consultant Katie Renelt recently made the switch from remote to home, so she is intimately aware of the struggles you’re facing. Here are her do’s … Continued
In our March 12 blog, “Are You Prepared to Help Clients in Uncertain Times,” Sarah Dobek shared important ideas for “advising through uncertainty,” including communicating with clients quickly and being proactive with ideas to help their businesses. Here we are, only … Continued
Many firms are struggling to keep up with critical communications to their clients and employees about the impacts of various responses to COVID-19. Within one week, firms have closed their offices and transitioned to a virtual work environment, the federal … Continued
