Congratulations, you’ve created content for your firm! For most CPA firms, developing content is no small feat. There are multiple steps in the process – identifying the appropriate audience, researching the topic, writing or being interviewed, and finally, distributing the … Continued
The client experience starts long before a client sits down in your office for their first appointment. One piece of the client experience, and possibly the first impression of your firm, is your office lobby. What message does it convey? … Continued
Being interviewed by a journalist can be a daunting task for many accountants. We rarely see CPAs volunteer for an opportunity to sit in the hot seat and answer questions about the firm. We understand this fear and apprehension and … Continued
Writing a check to every organization and opportunity that comes across your desk may have created a “nice guy/girl” reputation among your community, but this strategy isn’t going to help you achieve the growth goals you’ve set for your firm. … Continued
Many accounting firms we work with have a strong reputation for giving back to their communities through volunteerism and donations. The list of deserving organizations is extensive and team members, clients, prospects and referral sources frequently give their time and … Continued
Proposals are a big part of doing business for any CPA firm. While a proposal won’t win you business, it can certainly lose you business. Proposals today must be digitally friendly. Here are five ideas to make your proposal more … Continued
Inovautus Spotlight: Are You Overlooking Internal Communication?Leadership is only as strong as its first recruit. When a company launches something new – whether it be a CRM system, a proposal process or a growth initiative, the success of that program will be wholly dependent on how … Continued
How to Give Proper Attribution to Internet ContentAs more accounting firms move toward developing their own content, the question of how to properly cite or attribute content sources has become a hot topic. Mishandling copyrighted information is easily avoidable – simply go back to the basics. … Continued
New LinkedIn Changes & What They Mean for CPAsOver the past few weeks, LinkedIn users have been logging in to find a completely new look and feel. With the launch of a new design interface, LinkedIn is streamlining the user experience and making it much easier to navigate … Continued
Using Hashtags on LinkedIn…Yes, They’re Back!At Inovautus, we love helping our clients learn how to engage with and leverage their networks through social media platforms. We often promote LinkedIn as a preferred tool because of its ability to help professionals build visibility and differentiate themselves … Continued
