Branding & Communication
Just How Visible Are You on LinkedIn?
If you are like most professionals, you probably have a LinkedIn profile and post here and there but aren’t sure the exact power it wields. LinkedIn is a valuable tool that helps professionals develop business and brand awareness. After almost two decades, it has become integrated into the fabric of the business world. Part of…
Read MoreWhy Should Accounting Firms Implement Google Analytics 4 by June 30?
If you’re responsible for tracking and measuring Google Analytics for your accounting firm’s website, you’ve undoubtedly heard about the search engine transitioning from its Universal Analytics (UA) platform to Google Analytics 4 (GA4) on July 1, 2023. While that’s one year away, it’s important to make the switch before June 30, 2022. Why Switch…
Read MoreThe Intersection of Service and Sales in Accounting Firm Growth
Mention the word “sales,” and the first thing that usually comes to mind is the sleazy car salesman often portrayed on TV or robocalls about your car’s extended warranty. In reality, this association couldn’t be further from the truth, which is why there’s a distinct intersection of service and sales in accounting firm growth Yes, some…
Read MoreWhat Do You Want Your Content to Achieve?
Writing content for your website and email campaigns is critical to any firm’s marketing and sales strategy. Whether it’s branding, education, or conversion, understanding why you’re writing specific content – and what you want buyers and clients to take away and do with it – is the secret sauce that will help you grow. There…
Read MoreTop 5 Predictions for Accounting Firm Growth in 2022
The past two years have brought many changes, challenges, and opportunities to the accounting profession. When looking at what to expect in 2022, three factors will influence everything that occurs in the profession this year: Graying of geographic boundaries Remote work has created myriad challenges – and opportunities – for firms nationwide. That means clients…
Read More6 Ways to Amplify Your Employer Brand
Accounting firms have faced a talent shortage for more than a decade. In what was already a competitive market, one of the outcomes of the post-pandemic environment is a significantly more competitive environment for talent. Today, firms must pay close attention to their employer brand and amplify it. Competing today isn’t just about posting open…
Read MoreApple’s iOS 15 Update Requires Changes to Email Marketing Strategy
While Apple’s iOS updates typically have little to no impact on marketing professionals, its iOS 15 update, released Sept. 20, 2021, is significant and will have major implications, specifically for email marketing, professionals in every industry should be aware of. While this update only applies to Apple mail users, keep in mind about 52% of…
Read MoreKeep the Content Engine Going Post-COVID
The COVID-19 pandemic created a flood of information many firms realized they need to communicate to their clients and prospects like never before. Some firms may have had established lines of communications before CARES Act legislation came out while sending regular e-alerts became a new strategy for others. Creating and publishing content showed firms were…
Read MoreTop 4 Trends Shaping Accounting Firms in 2021
The unique challenges of the COVID-19 pandemic have created what will be lasting changes for accounting firms in regard to business development and marketing. For many firms, these events forced a faster evolution of marketing than they expected or planned for. Firms of all sizes made adjustments, adding or amplifying marketing and business development activities,…
Read More5 Steps to Successfully Promote Your Firm’s Webinar
You’ve done the hard work of designing and planning a virtual event. You are likely featuring thought leadership or other great content that highlights your firm’s knowledge and people. Now, it’s time to shift the energy you’ve put into planning and focus on how you are going to get the word out! While you’re…
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