News
What’s Your Pricing Strategy
This post originally appeared on Accounting Tomorrow, where Inovautus Consulting regularly contributes articles on marketing and sales for accounting firms. I recently had the pleasure of facilitating a wonderful panel of experts (Michelle Golden,Deb Knupp, Dixie Larson) on the topic of pricing for CPA firms for the Association for Accounting Marketing. Pricing is becoming an increasingly popular topic as…
Read MoreAnnouncing the Formation of The CPA Consultants’ Alliance
As a founding member, I am pleased to announce the formation of The CPA Consultants’ Alliance (CPACA). CPACA is a newly formed alliance of well-known consultants to the CPA profession that will bring shared thought leadership on the future of the profession to its leaders and emerging leaders. CPACA’s main purpose is to explore leadership…
Read MoreYour Trademark – Someone Else’s Domain Name
Guest Post by Natalie Remien You have seen me write about the importance of trademarking and copywriting in the past. But what do you do when someone else takes your domain name? Up until about a week ago- I didn’t think there was much you could do. I was wrong. Natalie Remien of Remien Law,…
Read MoreWhat’s your generosity legacy?
The idea of generosity isn’t new, but its a word that isn’t used often. I have recently been inspired by two companies doing some cool things to promote generosity. The first is Akina. At the beginning of the year, they launched Generation Generosity. Generation Generosity recognizes “lawyers doing things right when it comes to serving clients,…
Read MoreRemembering and Learning from 9/11
As I am sure many of you do, I remember exactly where I was when the first plane hit the world trade center and it changed our world forever. Normally I post resources I think you might find beneficial from the week. However, in light of the 10 year anniversary of 9/11, I thought I would…
Read MoreOnline Ad Spending, Facebook Page Changes, How C-Level Execs Use LinkedIn
Online Ad Spending On The Rise Forbes published an article this week based on emarkerters recent report about online ad spending. They are predicting a 20% increase in spending lead primarily by search ads. What else is impacting that growth? Mobile and video. Read more about the predictions at Forbes or download the full report…
Read MoreCompensation for Accounting Firm Marketers & Business Developers
The association for accounting marketing recently released its compensation survey. This survey benchmarks primarily compensation by position, job function and region in the US. Unlike survey’s in the past, this one was conducted by firm, rather than individual member. This means that data was received for all marketing and business development positions within a firm,…
Read MoreAssociation for Accounting Marketing(AAM) & AICPA to Co-Locate Conferences in 2012
This past week, the Association for Accounting Marketing (AAM)announced that they will be co-locating their conference with the AICPA practitioners symposium/TECH + in Las Vegas in 2012. This partnership is a step towards helping to elevate the level of education for both professional marketers and accounting professionals and leaders by bringing four key areas of…
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