Public Relations
How to Position Your Firm in Media Interviews
Being interviewed by a journalist can be a daunting task for many accountants. We rarely see CPAs volunteer for an opportunity to sit in the hot seat and answer questions about the firm. We understand this fear and apprehension and believe most of it comes from feeling unprepared. Whether the interview is a paid article…
Read MoreHow to Be Strategic with Your Charitable Giving
Many accounting firms we work with have a strong reputation for giving back to their communities through volunteerism and donations. The list of deserving organizations is extensive and team members, clients, prospects and referral sources frequently give their time and money to a mission that is near and dear to them. At some point your firm…
Read MoreHow to Forge a Relationship with a Reporter
With today’s reporters and editors being ultra-busy due to staff cutbacks and heightened pressure to deliver, it’s become increasingly difficult to develop and maintain relationships with reporters. Pitching reporters and working with reporters, editors and the like, can be described by a long list of adjectives, including: challenging, rewarding, frustrating, exciting and terrifying, just to…
Read More3 Tips for Getting Your News Release Picked Up
Even if you think that social media has greatly revised today’s public relations world, the core of p.r. still exists: the basic concept of developing news about your organization and finding someone to publish it. Of course, that’s easier said than done. These three broad tips will help you to shore up your approach and…
Read MoreSpeaking Tips: What I Learned From My First TEDx-Style Talk
I recently had the opportunity to give a TEDx-style talk at the Thriving Firms Symposium. While I have done my fair share of speaking, this was an especially tough challenge. Why? I was limited to 17 minutes and I needed to inspire and motivate the audience around a single core topic. For anyone that has…
Read MoreWhat Has Your Accounting Firm Done For The Community?
Without question, the accounting profession is pretty good about community service and “giving back.” We all regularly read and hear so much about public accounting firms and corporate accounting departments participating in a wide variety of charitable events whether it’s painting houses for Habitat for Humanity, collecting coats for kids or delivering Christmas toys. People…
Read MoreP.R. Time Flying Over Us, Leaving Its Shadow Behind
The Mobile Marketing Association reports that 90 percent of all texts are read within three minutes. How can a person possibly focus on anything and do it well when the eyes and brain are regularly interrupted by these pesky text messages? This opinion is definitely shared by countless accounting firm partners, let me tell ‘ya.…
Read MoreIs Your P.R. Anchored in News or Is It Frivolous?
Are you familiar with the breakfast cereal Alpha-Bits? It’s a wild mix of letters, offering a somewhat disgustingly sweet yet bland taste. I have an idea for an accounting-based version: take the same concept and turn the letters into numbers. The packaging and marketing efforts could then play up an accountant who’s a super hero…
Read MoreHow to get more press, pitching guest blog posts
This week’s roundup is all about public relations. How to get more press We all want more press, but how do we find it? Mashable provides some good tips on where to connect with journalists and how to get journalists to tell your story. In addition to the recommendations on places to connect, professional firms…
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