Social Media
4 Considerations to Maximize Attendance at Your Next In-Person Event
After a long season of virtual conferences, seminars, gatherings, and physical distancing, many are ready to reconnect with in-person events! Data from our 2022-2023 Growth Outlook Report for CPA Firms reveals that reinvestment in events and networking will be a significant area of anticipated spend in 2023 marketing budgets. If you’re prioritizing and re-investing in…
Read MoreHow to Create a Winning YouTube Marketing Strategy
A robust YouTube marketing strategy can increase your company’s visibility, engage clients, show firm culture, and build trust. And if you want to create an effective and successful YouTube marketing strategy, it’s important to understand how to use YouTube as a marketing platform. As the second largest search engine in the world, YouTube has tremendous…
Read MoreEmployer Branding Will Be a Key Piece of Your 2023 Marketing Strategy
Recruiting and turnover have been ongoing issues for years, affecting both workload and the bottom line. This has been especially true for accounting firms. Katie Renelt of Inovautus Consulting explains, “Firms are turning away work because they just don’t have enough people.” On the surface, the solution is simple – hire more people – but…
Read MoreOnline Reputation Management in a Spam Filled World
The internet is a double-edged sword of ease and information. On one side, it’s a useful tool for potential clients to find and interact with your accounting firm. On the flip side, it provides an easy place for spam, hacked accounts, bots, and misinformation. It’s easier than ever for someone to share their opinions on…
Read MoreThe New Facebook Page Experience
Have you heard about the new Facebook Page experience? Whether you have already transitioned to the new Facebook Page experience or have only heard that it is coming, you’ll want to know how this impacts the pages you oversee. In this article, we will cover what changes have been made, how the new Page experience…
Read MoreJust How Visible Are You on LinkedIn?
If you are like most professionals, you probably have a LinkedIn profile and post here and there but aren’t sure the exact power it wields. LinkedIn is a valuable tool that helps professionals develop business and brand awareness. After almost two decades, it has become integrated into the fabric of the business world. Part of…
Read MoreWhy Should Accounting Firms Implement Google Analytics 4 by June 30?
If you’re responsible for tracking and measuring Google Analytics for your accounting firm’s website, you’ve undoubtedly heard about the search engine transitioning from its Universal Analytics (UA) platform to Google Analytics 4 (GA4) on July 1, 2023. While that’s one year away, it’s important to make the switch before June 30, 2022. Why Switch…
Read MoreWhat Do You Want Your Content to Achieve?
Writing content for your website and email campaigns is critical to any firm’s marketing and sales strategy. Whether it’s branding, education, or conversion, understanding why you’re writing specific content – and what you want buyers and clients to take away and do with it – is the secret sauce that will help you grow. There…
Read MoreTop 5 Predictions for Accounting Firm Growth in 2022
The past two years have brought many changes, challenges, and opportunities to the accounting profession. When looking at what to expect in 2022, three factors will influence everything that occurs in the profession this year: Graying of geographic boundaries Remote work has created myriad challenges – and opportunities – for firms nationwide. That means clients…
Read MoreApple’s iOS 15 Update Requires Changes to Email Marketing Strategy
While Apple’s iOS updates typically have little to no impact on marketing professionals, its iOS 15 update, released Sept. 20, 2021, is significant and will have major implications, specifically for email marketing, professionals in every industry should be aware of. While this update only applies to Apple mail users, keep in mind about 52% of…
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