At Inovautus, we don’t settle – we keep our eyes and ears open all year long so we can offer CPAs the best practical advice to grow their business. Last January, we shared our annual growth trends and predictions for … Continued
How to Give Proper Attribution to Internet ContentAs more accounting firms move toward developing their own content, the question of how to properly cite or attribute content sources has become a hot topic. Mishandling copyrighted information is easily avoidable – simply go back to the basics. … Continued
GRIT for CPAsUpon entering the K-8 school that two of my three children currently attend, one of the first things you will notice is a glass case that is dedicated to the idea of a Growth Mindset. Over 30 years ago, professor … Continued
Overcoming Common Obstacles When Developing Thought Leadership ContentPart 3 of a 3-part series of articles exploring how your firm can develop and support thought leaders. Writing articles or preparing to speak at events can feel overwhelming for those who are creating content. When you add the pressure … Continued
Recognizing Traits of Effective Thought LeadersPart 2 of a 3-part series of articles exploring how your firm can develop and support thought leaders. Developing and nurturing thought leaders in your accounting firm requires a big investment of time and money. You will want to make … Continued
How to Convert Industry or Service Specialization into Thought LeadershipPart 1 of a 3-part series of articles exploring how your firm can develop and support thought leaders. If you are like many firms who have developed service or niche specializations, you are probably struggling to make the transition into … Continued
Is Your Firm Ready to Become a Thought Leader?Introduction to a 3-part series of articles exploring how your firm can develop and support thought leaders. Many CPA firms who have service or industry specializations frequently hear or use the term “thought leadership”. But what does it mean to … Continued
