How Marketers Can Support DEI in Their Accounting FirmsDiversity comes in many forms. Race, gender, identity, experience, age, religion, orientation are all areas that are easily homogenized and easily overlooked. When it comes to tackling this topic in accounting firms, diversity, equity, and inclusion (DEI) efforts are … Continued
An Accounting Firm Webinar Is the Ideal Podium for Your SMEAs an advisor, you know you have good content and an audience hungry for your information. But you also have a hurdle: finding a new way to “get in front of” your audience. With person-to-person meetings largely in the rearview, … Continued
Offering CPAs the best practical advice requires our team to keep an eye on what’s happening inside and outside the profession. In our constant endeavor to identify the trends that will influence growth for accounting firms, we’re looking at everything … Continued
At Inovautus, we don’t settle – we keep our eyes and ears open all year long so we can offer CPAs the best practical advice to grow their business. Last January, we shared our annual growth trends and predictions for … Continued
How to Give Proper Attribution to Internet ContentAs more accounting firms move toward developing their own content, the question of how to properly cite or attribute content sources has become a hot topic. Mishandling copyrighted information is easily avoidable – simply go back to the basics. … Continued
Over 30 years ago, professor Carol Dweck, Ph.D. first used the terms fixed mindset and growth mindset to describe a new way of thinking about learning and intelligence. Dr. Dweck said, “when students believe they can get smarter, they understand … Continued
Part 3 of a 3-part series of articles exploring how your firm can develop and support thought leadership. Check out our other posts in the series by starting at the top. Writing articles or preparing to speak at events can … Continued
Part 2 of a 3-part series of articles exploring how your firm can develop and support thought leaders. Click here to go back to the beginning of the series. Developing and nurturing thought leaders in your accounting firm requires a … Continued
Part 1 of a 3-part series of articles exploring how your firm can develop and support thought leadership. Missed the intro? Catch up here. If you are like many firms who have developed service or niche specializations, you are probably … Continued
Introduction to a 3-part series of articles exploring how your firm can develop and support thought leaders. Many CPA firms who have service or industry specializations frequently use the term “thought leadership.” But what does it mean to be a … Continued
