.CPA Domain Insights

There has been quite a bit of turmoil ever since the AICPA and CPA.com announced the launch of .cpa, a restricted internet domain exclusively for the CPA profession. There are a lot of questions, particularly around search engine optimization, that no … Continued

3 Quick SEO Tips for Every Marketer

Search Engine Optimization (SEO) isn’t going out of style anytime soon. Some marketers try to ignore it, like the fanny pack, but it’s too beneficial to turn a blind eye. We get it, SEO is overwhelming and complicated, which is … Continued

Drafting a websiteWebsite 101 for Accounting Firms

As digital marketing evolves for the accounting profession, we hear more and more firms shouting, “We need a new website!”  Without question, a firm’s website is an important tool in the digital marketing mix, along with social media, webcasts, and … Continued

What to do when your website gets hacked

This weekend, the server my website resides on got hacked. Let me tell you, it was not a fun experience. As much as I have worked with websites, this was the first time this ever happened to me.  I learned … Continued

How to get started with QR codes

This post originally appeared on Accounting Tomorrow, where Inovautus Consulting regularly contributes articles on marketing and sales for accounting firms. You have likely seen square bar codes appearing on ads, catalogs and magazines everywhere. But what are they and what … Continued

Google Analytics Changes

If you are a google analytics user, you will be happy to know that Google has opened up their new features to everyone. Below are some quick highlights and tips on applying these tools for your firm. Create Custom Dashboards … Continued