Search Engine Optimization (SEO) isn’t going out of style anytime soon. Some marketers try to ignore it, like the fanny pack, but it’s too beneficial to turn a blind eye. We get it, SEO is overwhelming and complicated, which is … Continued
3 Ways to Grow Your Prospect ListProspects are one of the greatest keys to increasing revenue but unfortunately, many accounting firms are struggling to grow their prospect lists. Oftentimes, this struggle comes from not knowing how to grow a prospect base in a way that generates … Continued
Website 101 for Accounting FirmsAs digital marketing evolves for the accounting profession, we hear more and more firms shouting, “We need a new website!” Without question, a firm’s website is an important tool in the digital marketing mix, along with social media, webcasts and … Continued
Here are this weeks favorite must read and watch posts. 10 Interesting Twitter Infographics Here are some udpated statistics on twitter in a fun and engaging infographic. My favorite part? Twitter Psycology. Some interesting insights into behavior. 8 Technologies … Continued
This weekend, the server my website resides on got hacked. Let me tell you, it was not a fun experience. As much as I have worked with websites, this was the first time this ever happened to me. I learned … Continued
How to get started with QR codesThis post originally appeared on Accounting Tomorrow, where Inovautus Consulting regularly contributes articles on marketing and sales for accounting firms. You have likely seen square bar codes appearing on ads, catalogs and magazines everywhere. But what are they and what … Continued
Here is the first of multiple posts on how to measure your marketing and sales activities and what any accounting, law or financial service firm should keep in mind. This week’s post is focused your websites. Your website should be … Continued
If you are a google analytics user, you will be happy to know that Google has opened up their new features to everyone. Below are some quick highlights and tips on applying these tools for your firm. Create Custom Dashboards … Continued
