The Team

Inovautus Consulting was founded on the belief that effective marketing strategy and execution, combined with acquiring and retaining the right key talent, is the foundation for growing public accounting firms. Our work with accounting firms keeps us sharp and on our toes, creating measurable improvements for our clients.

We operate in a virtual work environment, allowing us to draw the best talent suited for each client and circumstance. Lining up the right skills and the right people is critical, similar to when you’re assigning accountants to specific clients and their needs.

We don’t claim to be “all things to all people,” but without question, we cover a lot of ground in accounting marketing. Our experienced team, along with our ability to tap into talented part-time consultants and the creme of the freelancing pool, rounds out the differentiating factors that you’ll find with Inovautus Consulting.

Sarah Johnson Dobek

Sarah Johnson Dobek

Sarah Johnson Dobek is President and Founder of Inovautus Consulting, a national consulting firm that develops strategies, programs, and training designed to help accounting firms grow faster and in the right direction.

Sarah and her team work with firms to assess their growth goals and execute practical marketing and business development plans. With her unique background in operations, human resources, practice management, and marketing, Sarah delivers insightful, practical advice that guides organizations down the right path toward achieving the growth they desire. Sarah’s ability to understand where an organization is starting from, coupled with her disciplined approach to best practices, drives results for firms and helps them to evolve. Read more

  • Sarah is an outdoor enthusiast. When she’s not in the office, you can find her skiing, camping, golfing, hiking or just enjoying her backyard.
  • She has a deep passion for cooking and enjoys canning and freezing her home-grown organic vegetables.
  • One day, Sarah would love to teach at the University level and compete in the U.S. Senior Women’s Amateur Championship.

Katie Renelt

Katie Renelt

As a marketing specialist, Katie is tasked with coordinating and executing internal and external marketing efforts for Inovautus Consulting and its clients. In her role, Katie works with accounting firms to brainstorm, develop and execute a variety of marketing activities. A multidisciplinary, Katie has mastered the ability to wear many hats while helping firms reach their growth goals.

Katie earned her Bachelor of Arts at Rider University where she studied public relations, advertising and event planning. She is currently working towards her Master’s degree in Business Communication.

  • In her spare time, Katie enjoys exploring flea markets and practicing to be a double showcase winner on the Price is Right.
  • Katie aspires to see an Orca (killer whale) in the wild!
  • Residing in New Jersey with her husband, Katie considers herself fortunate to enjoy all four seasons (sometimes in the same week!)

Heidi Holmberg

Heidi Holmberg
Heidi Holmberg

Heidi is a multi-tasker in business and life. Whether she’s writing content, coordinating training, designing social media images or implementing growth plans, Heidi is dedicated to the details. With over 15 years of experience in marketing, Heidi brings an enthusiasm for the innovative and organized and thrives in a creative environment. One of the things Heidi loves most about working for Inovautus is being a part of a fantastic team. She enjoys collaborating on projects and bringing practical solutions to our clients.

Heidi attended Lake Forest College where she studied English and History. She planned to go into education before jumping in head-first to the wonderful world of Marketing.

  • Heidi lives 40 miles outside the beautiful and culinary wonder, Chicago.
  • With an amusement park in her backyard, and miles of river trails and a Great Lake to her East, Heidi is always two steps away from an adventure.
  • Even with three {energetic} kids, a {rockstar} husband, 2 {sassy} felines, and 1 {adorable} rescue pup, she still finds the time to check to-dos off her Pinterest list.
  • Heidi is passionate about learning and not-so-secretly wishes she could host a podcast.

Marissa Lew

Marissa Lew

Marissa has a diverse background in marketing, administration, client relations, and executive-level support. Her love of organization pairs perfectly with her ability to multi-task and see projects through from inspiration to completion. Marissa is driven and proactive and takes pride in her ability to perform well under pressure. Her passion for self-improvement and helping others translates into a natural enthusiasm for business development and operations. Marissa is at home on the front line and eagerly collaborates with our team to achieve goals, both inside and outside the organization.

Marissa attended San Diego State University where she studied Business Administration and Integrated Marketing Communications. She earned her bachelor’s degree and was named to the Dean’s Honors List every year of attendance.

  • Marissa resides in sunny Southern California and is a serial iced coffee connoisseur
  • She has one handsome boxer and volunteers at the animal shelter in her spare time
  • Marissa is passionate about culinary arts, gardening, and music
  • She is also quietly known as a professional jigsaw puzzle solver