The Team
Inovautus Consulting was founded on the belief that effective marketing strategy and execution, combined with acquiring and retaining the right key talent, is the foundation for growing public accounting firms. Our work with accounting firms keeps us sharp and on our toes, creating measurable improvements for our clients.
We operate in a virtual work environment, allowing us to draw the best talent suited for each client and circumstance. Lining up the right skills and the right people is critical, similar to when you’re assigning accountants to specific clients and their needs.
We don’t claim to be “all things to all people,” but without question, we cover a lot of ground in accounting marketing. Our experienced team, along with our ability to tap into talented part-time consultants and the creme of the freelancing pool, rounds out the differentiating factors that you’ll find with Inovautus Consulting.
Sarah Johnson Dobek
Sarah Johnson Dobek is President and Founder of Inovautus Consulting, a national consulting firm that develops strategies, programs, and training designed to help accounting firms grow faster and in the right direction.
Sarah and her team work with firms to assess their growth goals and execute practical marketing and business development plans. With her unique background in operations, human resources, practice management, and marketing, Sarah delivers insightful, practical advice that guides organizations down the right path toward achieving the growth they desire. Sarah’s ability to understand where an organization is starting from, coupled with her disciplined approach to best practices, drives results for firms and helps them to evolve. Read more
Jenni Thulin
As Marketing and Client Specialist with Inovautus Consulting, Jenni is tasked with coordinating and executing internal and external marketing efforts for Inovautus and its clients. In her role, Jenni frequently works with consultants and clients to provide support around business development and client-related marketing activities. With 10 years of experience as Marketing Director for a CPA firm in Central Nebraska, she loves to utilize her unique skill set and knowledge base to help other firms reach their growth goals. Jenni is also a member of CPA Consultants’ Alliance NEXT, a group of consultants and thought leaders within the CPA profession who bring fresh perspectives, skills and experience to the CPA Consultants’ Alliance.
Jenni lives in Kearney, Nebraska (Go Big Red) with her husband, three kids, and two Chihuahuas. She and her family stay busy following her boys in wrestling, baseball, football and showing 4-H pigs. In the warmer months you can find them boating and during those cold Nebraska winters, Jenni will be baking while her husband renovates something!
Heidi Holmberg
Heidi is a multi-tasker in business and life. Whether she’s writing for clients, coordinating training, designing a social media image or cracking the reins in CRM, Heidi is dedicated to the details. With over 10 years of marketing experience, Heidi brings an enthusiasm for the innovative and organized and thrives in a creative environment. One of the things Heidi loves most about working for Inovautus is being a part of a fantastic team. She enjoys collaborating on projects and bringing solutions to our clients.
Heidi lives 40 miles outside beautiful Chicago. With an amusement park in her backyard, and miles of river trails and a Great Lake to her east, Heidi is always two steps away from an adventure. Keeping young with three {adorable} kids, a {rockstar} husband, 2 {sassy} felines, she still finds the time to go on regular date nights. Heidi is passionate about learning and not-so-secretly wishes she could host a podcast.
