Sarah Johnson Dobek

Founder & President

Connect with Sarah

Sarah Johnson Dobek is President and Founder of Inovautus Consulting, a national consulting firm that develops strategies, programs, and training designed to help accounting firms grow faster and in the right direction.

Sarah and her team work with firms to assess their growth goals and execute practical marketing and business development plans. With her unique background in operations, human resources, practice management, and marketing, Sarah delivers insightful, practical advice that guides organizations down the right path toward achieving the growth they desire. Sarah’s ability to understand where an organization is starting from, coupled with her disciplined approach to best practices, drives results for firms and helps them to evolve.

Prior to forming Inovautus, Sarah was the Director of Marketing for a Chicago-based accounting firm and the Director of Consulting Services at PDI Global, where she learned the nuts and bolts of public accounting firms and the importance of aligning marketing, people, and practice management strategies to achieve growth.

Sarah is a sought-after speaker for conferences, board meetings, and professional service associations and societies. She is a thought leader appearing throughout the profession through articles, podcasts, and videos in Accounting Today, CPA Society publications, the AICPA Journal, CPA Practice Advisor, and more.

Having been named a “Top 100 Most Influential Person” seven times by Accounting Today and a “Top 20 Under 40 Vendor” three times by CPA Practice Advisor, Sarah is without a doubt glued into the profession. Living and breathing her passion, she is also a member and former board member of the Association for Accounting Marketing (AAM), past president and member of the CPA Consultants Alliance, and president of CPAsNET, an internationally affiliated association.

Connect with Sarah


LI: sjjohnson

TW: @sarah_johnson28


“Sarah is not only someone you want to work with, she is someone you want in your life as a colleague and friend. Sarah is passionate about her work, passionate about her clients’ success, and passionate about making the world a better place through the gifts of her expertise, advice, and thoughtfulness. She is someone I would seek out repeatedly to work with, and would absolutely refer to not only my colleagues and my own clients, but to my family as well. She has my highest and most sincere recommendation!”

– Robert Lambert
Founding Partner
Samurai Business Group LLC