Sarah Johnson Dobek

Founder & President

Connect with Sarah
Sarah Johnson Dobek is a successful growth advisor to public accounting firms. Sarah works with entrepreneurial spirited professionals in accounting, law, consulting, financial services and other service-based companies to help them evolve.

Sarah primarily works with firms that are looking to embrace or integrate digital media into their marketing mix, or elevate their current marketing efforts. Her unique background in marketing and knowledge of digital media allow her to deliver insightful, practical advice that guide organizations down the right path for achieving the growth they desire. Sarah’s ability to understand where an organization is starting, matched with her disciplined approach to best practices drive results for firms.

Prior to starting Inovautus Consulting, Sarah was the Director of Marketing for a Chicago based accounting firm and the Director of Consulting Services at PDI Global.

Speaking & Publications

A leader in public accounting firm marketing, Sarah regularly speaks for professional service associations, at conferences, and at board meetings. She is also a regular contributor to Accounting Tomorrow and has authored or contributed to articles appearing in Accounting Today, CPA Society publications, the National Law Review, and Practical Accountant. Here are but a few of Sarah’s recent speaking engagements:

  • AICPA: Practitioners/Tech/AAM & Webinars
  • Enterprise Worldwide Network: International Conference
  • Growth & Profitability Conference, Accounting Today 

Having been named in “Top 100 Most Influential Person” by Accounting Today in 2013, 2014, 2016, 2017 and 2018 and a “Top 20 Under 40 Vendor” by CPA Practice Advisor, Sarah is without a doubt glued into the profession. Living and breathing it, she’s also a member of the Association for Accounting Marketing, (AAM) and the CPA Consultants Alliance.

Here are a few of Sarah’s recently published articles. Be sure to read the Inovautus blog regularly!

  • How to Launch a Content Marketing Strategy
  • Tapping into the Power of LinkedIn
  • Hiring & Integrating Marketing & Sales Talent
  • Measuring Growth



“Sarah is not only someone you want to work with, she is someone you want in your life as a colleague and friend. Sarah is passionate about her work, passionate about her clients’ success, and passionate about making the world a better place through the gifts of her expertise, advice and thoughtfulness. She is someone I would seek out repeatedly to work with, and would absolutely refer to not only my colleagues and my own clients, but to my family as well. She has my highest and most sincere recommendation!”

– Robert Lambert
Founding Partner
Samurai Business Group LLC