Marketing Budgets: What to Save, What to Ax

When revenues are down, businesses usually slash marketing budgets first, right? Marketers fight for those budgets, knowing they need firepower to keep the almighty market share slice intact. Has this been a challenge at your public accounting firm or company? If you’re an accounting firm marketer, I know I’m preaching to the choir, so to…

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How to Write a Blog Post in 20 Minutes or Less

This post originally appeared on Accounting Today, where Inovautus Consulting regularly contributes articles on marketing and sales for accounting firms. Let’s face it, blogging takes time. Whether your blog generates revenue or is simply a marketing tool for your business, all bloggers could use to get out great content faster. The faster we can produce GREAT content, the more…

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