Do it yourself branding research

August 2, 2011

From the archives, This post originally appeared on Accounting Tomorrow, where Inovautus Consulting regularly contributes articles on marketing and sales for accounting firms. Earlier this month, Accounting Today posted an article on building a new brand. In the article, it spoke specifically about the value of doing your due diligence before actually going through the branding process. Most…

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DIY Branding

May 23, 2011

I was recently inspired to share some information on branding based on an article written by Danielle Lee at Accounting today on branding. As a guest blogger for Accounting Tomorrow, I thought this would be the perfect forum. After publishing my post, entitled Do It Yourself Branding Research, I was pleasantly surprised to receive an…

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