communication

Becoming the First Call

By Sarah Dobek / March 31, 2023 / Comments Off on Becoming the First Call

Key Points Building a strong professional network helps accountants transition from service providers to trusted advisors. Being your client’s “first call” requires credibility, connection, and consistent follow-through. Nurturing relationships and connecting clients with the right resources enhances trust and long-term loyalty.   For years, accountants have been told to go out and build a network…

This One Step Can Shift Your Entire Client Experience Program Into Gear

By Sarah Dobek / January 13, 2023 / Comments Off on This One Step Can Shift Your Entire Client Experience Program Into Gear

Key Points Aligning brand and client experience ensures your firm’s credibility, retention, and long-term growth. Listening programs and friction-point analysis help identify where client interactions can be improved for measurable impact. Establishing governance for client experience turns insights into consistent, firm-wide action.   What would you say if I asked you to describe your firm’s…

Turning Away Business, Respectfully

By Stephanie Crow / December 14, 2022 / Comments Off on Turning Away Business, Respectfully

Leveraging Year-End Planning for Cross-Selling

By Stephanie Crow / November 17, 2022 / Comments Off on Leveraging Year-End Planning for Cross-Selling