Posts Tagged ‘content development’
3 Strategic Projects for Marketing Professionals During Tax Season
Benjamin Franklin said, “in this world, nothing can be said to be certain, except death and taxes.” The same could be said about tax season. While this time of year usually signals the busiest season for tax professionals, the opposite is true for marketers. Tax season is usually the time of year when requests, and…
Read More4 Resources to Improve Your Content Development
Producing regular content can change your position from one in a hundred to the one your community trusts. Trustworthy content attracts clients, helping you build rapport with prospects long before you even know there is an opportunity. Reliable content nurtures your existing clients and cultivates loyalty. Loyal clients will recommend good content (= your brand)…
Read MoreThe CPA Firm Guide to Refining Content
If you’ve been following us for a while, you’ve probably read a lot about how to develop content in your accounting firm. We’ve written over a dozen pieces on how to initiate and support content marketing, but we haven’t yet specifically addressed a particular thorn in the side of every accounting marketer. It has 7…
Read MoreHow and When to Repurpose Content
Congratulations, you’ve created content for your firm! For most CPA firms, developing content is no small feat. There are multiple steps in the process – identifying the appropriate audience, researching the topic, writing or being interviewed, and finally, distributing the content to your networks. You may think that once you’ve published and shared your content,…
Read MoreHow to Become a Better Consumer of Content
Whether you’re a practice leader, thought leader or marketing professional, content marketing is a big part of any marketing strategy today. Many people want to know how to become better at content marketing or just start doing it. The No. 1 answer I always give them is that good content marketing starts with being a…
Read MoreWe Are the Same, But Different. How do marketing department trends for accounting and law firms compare?
Marketers for accounting and law firms often network together and attend the same conferences. We all share a passion for helping practitioners move beyond their technical expertise to build marketing programs and develop business. And we often compare stories of our experiences from working with our firms. So just how similar are the marketing department trends…
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