Posts Tagged ‘CPAs’
Are You Moving Your Tax Practice Upstream?
An increasing number of low service tax providers are offering tax and accounting services to small business owners. While most of these companies are primarily competing for the do-it-yourself tax preparer, their service offering is disrupting the marketplace for many CPA firms. Low service tax providers challenge the price point for services and their value, creating…
Read MoreBuilding Your Credibility and Influence as a Marketing Professional
“I’m so frustrated. My partners just don’t get marketing. I don’t understand why I am here if they won’t let me do anything. I should leave and find another firm that gets it.” Many marketing professionals at accounting firms find themselves in this exact position. Your success is directly tied to your ability to build…
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