How to Identify the Value You Provide to Clients

March 23, 2018

Have you ever thought about why your clients chose your firm or what keeps them from leaving for a competitor? In working with public accounting firms, we hear various responses to these questions. Some can easily identify the value they provide to their clients, but most struggle to articulate it. Effectively communicating your differentiators to…

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What Makes You Special

April 25, 2013

Guest blog: Tamera Loerzel We love coming into firms and asking partners, principals, managers, staff and administrators this simple question: “What’s special, unique or different about your firm?  Why would I work with you instead of another firm?” In our experience, this question is a stumper for most! Yet, this is the question on the…

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