3 Tips for Making Marketing a Priority

July 9, 2015

I work with a number of accounting professionals on their personal, niche and firm marketing plans.  Part of that collaboration includes weekly, monthly or quarterly meetings to discuss progress made toward the items on their plan.  No matter the professional or the firm, many clients often have a number of items that don’t get completed. …

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When to Hire an Outside Writer for Your Accounting Firm

April 30, 2015

For many accounting firms, content development (specifically writing) is something they all want to be doing more of, but just can’t seem to get to. Marketing departments don’t have enough capacity and many shareholders don’t like to write or just don’t have the time. Some firms have found a workaround for this by having their…

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