Posts Tagged ‘email marketing’
6 Ways to Build Your Permission Marketing Lists
Permission-based marketing has grown significantly, but its adoption is still lagging in many accounting firms. Around the world, laws have been put in place to protect consumer privacy and help control spam. Canada’s Anti-Spam Law (CASL) has a specific set of requirements for obtaining permission and marketing to prospects, and the soon-to-be-enacted GDPR in the…
Read More3 Tips to Reach Your Audience with Email Marketing
A version of this article originally appeared on COCPA, where Inovautus Consulting regularly contributes articles on marketing and sales for accounting firms. Email is still one of the most effective marketing tools because it’s the only tool that allows you to push your message directly in front of the people who have asked for it. Once…
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