Posts Tagged ‘goals’
How to Attribute Marketing Activities to Sales: ROI Attribution Model
Measuring ROI is no easy task for accounting firms. On average, it takes 21 touchpoints for someone to become a client. Unfortunately, most public accounting firms aren’t selling online. Today, buyers do a significant amount of reading and research long before they ever reach out to or even meet with a firm. Marketing has…
Read MoreHow to Build a Great Marketing Incentive Program
Marketing incentive programs are used for a variety of reasons in an accounting firm. Most often, these programs are used to motivate a team to embrace marketing and business development activities that will, in turn, help grow the firm. Building a great incentive program is sometimes easier said than done, so let’s start with a…
Read MoreGot goals? Good, now focus them.
This post originally appeared on Accounting Tomorrow, where Inovautus Consulting regularly contributes articles on marketing and sales for accounting firms. We all know goals are important. In fact, it’s the foundation of every business strategy. If you have ever been through any business course, they beat you over the head with it. Goals are not enough. Now…
Read More