When Do I Hire a Marketing Director?

One of the most common questions I get when I talk to my accountants, attorneys or wealth managers is do I need a marketing director. Unfortunately, the response I give is always based on the firm. Often times, I am considering several factors. Here is a quick test to assess whether you might be ready…

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How To Write A Great Job Description

I have recently seen a lot of requests for sample job descriptions. I have to admit it bothers me a little bit. Lifting another company’s job description is like lifting another company’s brochure copy. In order for you to attract the right prospect or in this case candidate, it should be customized to your firm.…

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