Posts Tagged ‘innovation’
CPA Profession Is Shaken but Poised for Opportunity Despite COVID-19
Most organizations, including accounting firms, are facing a new business environment. The world looks very different than it did earlier this year when many firms were planning their 2020 projects and budgets. Inovautus Consulting, in collaboration with the Association for Accounting Marketing, conducted a survey to learn more about the marketing and growth outlook…
Read MoreAre Your Vision and Strategy Steering Your Ship?
Now more than ever, your firm’s vision and strategy are being tested. Like a rudder, your firm’s vision and strategy steers the ship in both sound and stormy weather, keeps the focus where it’s needed, and steadfastly moves your firm toward its goals. In times of crisis and uncertainty, there are many opportunities to get…
Read More4 Bold Ideas for Growth from AICPA ENGAGE
Conference season is a great time to meet with the boldest and brightest minds in our profession. AICPA ENGAGE 2019 was no exception. This year, conference speakers wowed me with their ideas around accounting firm innovation, growth, and evolution. Below is a snapshot of my top takeaways with some practical advice. Recruitment In her…
Read More3 lessons in innovation from Facebook
Over the last week, Facebook has unveiled a number of changes to its platform, including improved friend lists, a subscribe button, news highlights and as of yesterday Timeline. All week, i have seen people commenting in various platforms and sharing their opinions. Many of these changes have stirred some controversy. While I definitely don’t negate their…
Read MoreBuyer Behavior Globally, Social Media and Innovation
B2B Buyer Behavior Globally Anyone with a global practice will want to check out this report. Base One has done a study of over 1000 businesses in the UK and Europe on actual buyer behavior. Want to know how important your website, seo and webinars are to a B2B buyer abroad? Download a free copy…
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