Posts Tagged ‘Kari Bakus’
Put Your Content to Work Long After You Hit “Stop Recording”
A webinar’s real success is measured by more than just attendance. In a previous post, we talked about promoting your accounting firm’s webinar, attracting leads, and converting your audience with continued marketing outreach. Even if you experience some attrition in live attendance (everyone does), you will accomplish a meaningful boost in awareness for your…
Read More5 Steps to Successfully Promote Your Firm’s Webinar
You’ve done the hard work of designing and planning a virtual event. You are likely featuring thought leadership or other great content that highlights your firm’s knowledge and people. Now, it’s time to shift the energy you’ve put into planning and focus on how you are going to get the word out! While you’re…
Read MoreAn Accounting Firm Webinar Is the Ideal Podium for Your SME
As an advisor, you know you have good content and an audience hungry for your information. But you also have a hurdle: finding a new way to “get in front of” your audience. With person-to-person meetings largely in the rearview, many businesses and professionals have turned to online delivery platforms to educate, inform, and build…
Read MoreTechnology Tips for External Success
If you’re just joining us, you might want to go back and read the first three articles in this series on best practices for remote work. If you’re in a position of leadership, Sarah Dobek shares tips from her perspective as president of a remote workforce. If you would love a few pointers on how…
Read MoreAdvising Clients When the Only Certainty Is Uncertainty
In our March 12 blog, “Are You Prepared to Help Clients in Uncertain Times,” Sarah Dobek shared important ideas for “advising through uncertainty,” including communicating with clients quickly and being proactive with ideas to help their businesses. Here we are, only about two weeks after that blog post, and we have learned that the only certainty…
Read MoreBuilding Next-Gen Referral Networks
Referral relationships are like gold in accounting firms. These networks can be a source of new business, a barometer for gauging marketplace trends and a sounding board for personal and firm growth. For staff or newer managers and partners, building your own referral network is critical for continued career success. Here are a few tips…
Read MoreWebsite 101 for Accounting Firms
As digital marketing evolves for the accounting profession, we hear more and more firms shouting, “We need a new website!” Without question, a firm’s website is an important tool in the digital marketing mix, along with social media, webcasts, and video. Whether your firm is ready to build a completely new site or you are…
Read MoreCreating Events That Have Real Impact Toward Firm Growth
As accounting firms come up for air and begin to look at marketing, one of the first marketing activities they tend to think of is hosting an event. An event, when done properly, can be a great boost for your firm’s marketing program. A firm-branded event can create awareness, foster relationship building, and open doors…
Read MoreOvercoming Common Obstacles When Developing Thought Leadership Content
Part 3 of a 3-part series of articles exploring how your firm can develop and support thought leadership. Check out our other posts in the series by starting at the top. Writing articles or preparing to speak at events can feel overwhelming for those who are creating content. When you add the pressure of presenting…
Read MoreHow to Convert Industry or Service Specialization into Thought Leadership
Part 1 of a 3-part series of articles exploring how your firm can develop and support thought leadership. Missed the intro? Catch up here. If you are like many firms who have developed service or niche specializations, you are probably struggling to make the transition into thought leadership. You may believe that if your firm…
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