4 Tips for Onboarding Your Marketing Professional

Hiring a marketing professional for your CPA firm is a big step that proves a growth focus in your firm. Hiring the right person for the job may have seemed like the challenge, but the fun really starts when you need to create goals and identify training to assist them in their role. We commend firms…

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When Do I Hire a Marketing Director?

One of the most common questions I get when I talk to my accountants, attorneys or wealth managers is do I need a marketing director. Unfortunately, the response I give is always based on the firm. Often times, I am considering several factors. Here is a quick test to assess whether you might be ready…

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