Posts Tagged ‘positioning’
Positioning Your Lobby for a Great First Impression
The client experience starts long before a client sits down in your office for their first appointment. One piece of the client experience, and possibly the first impression of your firm, is your office lobby. What message does it convey? Think beyond the warm greeting they are hopefully receiving from the receptionist. What is their…
Read MoreWhat Makes You Special
Guest blog: Tamera Loerzel We love coming into firms and asking partners, principals, managers, staff and administrators this simple question: “What’s special, unique or different about your firm? Why would I work with you instead of another firm?” In our experience, this question is a stumper for most! Yet, this is the question on the…
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