P.R. Time Flying Over Us, Leaving Its Shadow Behind

The Mobile Marketing Association reports that 90 percent of all texts are read within three minutes. How can a person possibly focus on anything and do it well when the eyes and brain are regularly interrupted by these pesky text messages? This opinion is definitely shared by countless accounting firm partners, let me tell ‘ya.…

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4 Resources for Researching Media

Building awareness today is all about know who you need to get in front of. Researching your media and influencers is an important step in that process. While this traditionally included print, that is no longer the case today. The web, social media and specific people play an important role helping professionals and professional service…

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How to get more press, pitching guest blog posts

This week’s roundup is all about public relations. How to get more press We all want more press, but how do we find it? Mashable provides some good tips on where to connect with journalists and how to get journalists to tell your story. In addition to the recommendations on places to connect, professional firms…

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Measuring Your Marketing and Sales: PR

Many firms spend a lot of time generating PR for their people and firm. It’s an important part of marketing todays professional firms because it helps establish credibility. Today PR includes more than just print publications like newspapers and magazines. It also includes guest blog posts, social media, video and more. But, how much is…

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