Posts Tagged ‘repurposing’
How and When to Repurpose Content
Congratulations, you’ve created content for your firm! For most CPA firms, developing content is no small feat. There are multiple steps in the process – identifying the appropriate audience, researching the topic, writing or being interviewed, and finally, distributing the content to your networks. You may think that once you’ve published and shared your content,…
Read More2015 Predictions for Digital Marketing and Social Media at Accounting Firms
Wondering what 2015 will hold for digital marketing and social media at accounting firms? We have pulled together our predictions based on what we are seeing and anticipating. Video Goes Mainstream In 2015, video is going mainstream at accounting firms. From website videos to webinars and short educational clips, we think video will become the…
Read More3 Easy Ways to Get More From Your Marketing
This post originally appeared on Accounting Tomorrow, where Inovautus Consulting regularly contributes articles on marketing and sales for accounting firms. Marketing and sales are time-consuming but necessary to getting more business. For most CPAs with whom I work, time is always a challenge. Most think doing more is the answer, but not always. Instead, I focus on how…
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