Maximize the Return on Your Investment of Money and Time at Conferences

May 7, 2015

As we come out of busy season and move into late spring, we begin another growing season for accounting firms—conference season. Gone are the days of attending accounting conferences for the sole purpose of earning CPE credits. Now, accounting professionals are attending industry conferences to meet prospects, connect to referral sources and: learn something new…

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We Are the Same, But Different. How do marketing department trends for accounting and law firms compare?

February 19, 2015

Marketers for accounting and law firms often network together and attend the same conferences. We all share a passion for helping practitioners move beyond their technical expertise to build marketing programs and develop business.  And we often compare stories of our experiences from working with our firms. So just how similar are the marketing department trends…

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