The Price Is Right! How to Get the Right Fees for the Job

October 28, 2016

My latest home-improvement project is focused on the landscaping of my house, and I found our vendor through a well-known third-party referral site.  Their landscaping service business has a similar structure to that of an accounting firm:  they have a couple of partners who manage the business and get involved in high-level decisions; they have…

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What’s Your Pricing Strategy

August 24, 2012

This post originally appeared on Accounting Tomorrow, where Inovautus Consulting regularly contributes articles on marketing and sales for accounting firms. I recently had the pleasure of facilitating a wonderful panel of experts (Michelle Golden,Deb Knupp, Dixie Larson) on the topic of pricing for CPA firms for the Association for Accounting Marketing. Pricing is becoming an increasingly popular topic as…

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